Page 11 - Microsoft Word - One-Report-Eng 2024 Final.docx

Tycoons Worldwide Group (Thailand) Plc.

2. Overseas market

1. Marketing strategies

Wire rod and annealed wire:
TYCN’s major target market is Taiwan. TGE is not only our major customer, but it is also
TYCN’s distributor in Taiwan who sells TYCN’s wire rod and annealed wire throughout
Taiwan.

Reinforcing bar:
TYCN will expand into ASEAN countries such as Myanmar, Laos, and Cambodia through
traders and wholesalers.

Fastener:
Fastener products are targeted at European and American market. Fasteners are
specifically focused on the regular-specification segment, which allows TYCN to quickly
resell them in case of order cancellation. On the other hand, TGE would produce
fasteners with special specification for TYCN and then either directly deliver to customers
or sell back to TYCN in case TYCN could not produce the products with special
specification. TYCN’s products have trademarks in so many different countries that the
brand “TY” has been highly recognized.

2. Target customers

A. Wire rod and annealed wire:
TGE is the biggest customer by exported wire rod and annealed wire.
In other countries, the product is sold to steel manufacturers.

B. Fastener:
Major customers are overseas distributors, trading companies,
and hypermarkets.

3. Distributor

TGE is the distributor in charge of Taiwan market, while TYCN is in charge of other
overseas market. TYCN promotes its products by advertising on magazines and journals,
and participating in international exhibitions.

4. Market positioning

A. Wire rod and annealed wire:
The exported wire rods and annealed wired are classified as high-quality and high-
value products such as CHQ and low alloy products which are major
materials used for fasteners and auto parts.

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