Page 10 - Microsoft Word - One-Report-Eng 2024 Final.docx

Tycoons Worldwide Group (Thailand) Plc.

manufacture of metal wire or wire products and a promotion certificate issued on April 9, 2003 to
manufacture annealed wire and bolt under category 4.7 manufacture of metal wire or wire products.

(2) Marketing and competitive environment
2.1 Marketing strategies, target clients, distribution channels

1. Domestic market

1. Marketing strategies

A. Wire rod and annealed wire:
TYCN is the only one steel manufacturer with “billet surface grinding” procedure which is
able to remove flaws on billets so that the flawless billets can be used for producing CHQ
(Cold Heading Quality) wire rods and annealed wires. These products get TYCN into the
high-end segment in which there are no domestic competitors. In the segment of ordinary
products, TYCN is also the leading manufacturer who produces a variety of high-quality
products and makes on-time delivery.

B. Round bar:
TYCN produces compact rebar in coil, which allows customers to flexibly determine
cutting length and minimize production loss.

C.Technical service:
TYCN provides knowledgeable technical team to support technical work such as
utilization of TYCN’s product with highest efficiency. TYCN is also able to adjust chemical
composition according to customers’ requirement.

2. Target customers

Wire rod:
TYCN’s wire rod is targeted at customers who produce PC (high tensile) wire and steel
strand, Motor shaft, Bead wire (tire), wire mesh, fasteners, steel nails, automotive parts
and etc. downstream related products of manufacturer.

Annealed wire:
TYCN’s annealed wire is targeted at customers who produce screws, bolts, nuts, nails,
rivets, auto parts, mechanical parts, and appliance parts.

Reinforcing bar:
TYCN’s reinforcing bar is targeted at construction companies and steel wholesalers.

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