Page 10 - One Report Thai Final_ENG_2021

Tycoons Worldwide Group (Thailand) Plc.

(2) Marketing and competitive environment

2.1 Marketing strategies, target clients, distribution channels

1. Domestic market

1. Marketing strategies

A.Wire rod and annealed wire:
TYCN is the only one steel manufacturer with “billet surface grinding” procedure
which is able to remove flaws on billets so that the flawless billets can be used
for producing CHQ (Cold Heading Quality) wire rods and annealed wires. These
products get TYCN into the high-end segment in which there are no domestic
competitors. In the segment of ordinary products, TYCN is also the leading
manufacturer who produces a variety of high-quality products and makes on-time
delivery.

B. Round bar:
TYCN produces compact rebar in coil, which allows customers to flexibly
determine cutting length and minimize production loss.

C.Technical service:
TYCN provides knowledgeable technical team to support technical work such as
utilization of TYCN’s product with highest efficiency. TYCN is also able to
adjust chemical composition according to customers’ requirement.

2. Target customers

Wire rod:
TYCN’s wire rod is targeted at customers who produce PC (high tensile) wire
and steel strand, Motor shaft, Bead wire (tire), wire mesh, fasteners, steel nails,
automotive parts and etc. downstream related products of manufacturer.

Annealed wire:
TYCN’s annealed wire is targeted at customers who produce screws, bolts, nuts,
nails, rivets, auto parts, mechanical parts, and appliance parts.

Reinforcing bar:
TYCN’s reinforcing bar is targeted at construction companies and steel
wholesalers.

2. Overseas market

1. Marketing strategies

Wire rod and annealed wire:
TYCN’s major target market is Taiwan. TGE is not only our major customer, but
it is also TYCN’s distributor in Taiwan who sells TYCN’s wire rod and annealed
wire throughout Taiwan.

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