Page 11 - One Report Thai Final_ENG_2021

Tycoons Worldwide Group (Thailand) Plc.

Reinforcing bar:
TYCN will expand into ASEAN countries such as Myanmar, Laos, and
Cambodia through traders and wholesalers.

Fastener:
Fastener products are targeted at European and American market. Fasteners are
specifically focused on the regular-specification segment, which allows TYCN
to quickly resell them in case of order cancellation. On the other hand, TGE
would produce fasteners with special specification for TYCN and then either
directly deliver to customers or sell back to TYCN in case TYCN could not
produce the products with special specification. TYCN’s products have
trademarks in so many different countries that the brand “TY” has been highly
recognized.

2. Target customers

A. Wire rod and annealed wire:
TGE is the biggest customer by exported wire rod and annealed wire.
In other countries, the product is sold to steel manufacturers.

B. Fastener:
Major customers are overseas distributors, trading companies,
and hypermarkets.

3. Distributor

TGE is the distributor in charge of Taiwan market, while TYCN is in charge of
other overseas market. TYCN promotes its products by advertising on magazines
and journals, and participating in international exhibitions.

4. Market positioning

A. Wire rod and annealed wire:
The exported wire rods and annealed wired are classified as high-quality and
high-value products such as CHQ and low alloy products which are major
materials used for fasteners and auto parts.

B. Fastener:
TYCN is a professional fastener manufacturer providing a variety of fasteners
and satisfying customers’ need of one-stop purchase.

Customer satisfaction
The company evaluates customer satisfaction on each product in the beginning of
each year. In terms of the valuation of customer satisfaction in 2021, the company
set the score of no less than 80 for service quality, product quality, and delivery
process. Overall, every product passed the evaluation.

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